“We’ve always done it that way…..”

A very old traditional brewery decided to install a new canning line, so as to enable its beer products to be marketed through the supermarket sector. This represented a major change for the little company, and local dignitaries and past employees were invited to witness the first running of the new canning line, which was followed by dinner.

After the new line had been switched on successfully, and the formalities completed, the guests relaxed in small groups to chat and enjoy the dinner.

In a quiet corner stood three men discussing trucks and transport and distribution, since one was the present distribution manager, and the other two were past holders of the post, having retired many years ago. The three men represented three generations of company distribution management, spanning over sixty years.

The present distribution manager confessed that his job was becoming more stressful because company policy required long deliveries to be made on Monday and Tuesday, short deliveries on Fridays, and all other deliveries mid-week.

"It's so difficult to schedule things efficiently - heaven knows what we'll do with these new cans and the tight demands of the supermarkets..."

The other two men nodded in agreement.

"we've always managed it that way," commented the present manager's predecessor, "yes its was tough since the trucks returning early on Mondays and Tuesdays couldn't be used for local short runs, and all the short deliveries had to completed only on Friday.."

The third man was thinking hard, struggling to recall the policy's roots many years ago when he'd have been a junior in the dispatch department. After a pause, the third man smiled and said- "I think I remember now, it was the horses..... during the Second World War fuel rationing was introduced. So we mothballed the trucks and went back to using the horses. On Mondays the horses were well-rested after the weekend - hence the long deliveries. By Friday the tired horses could only handle the short local drops..."


Soon after the opening of the new canning line the company changed its delivery policy.